Case Study

BYNOMADS

BYNOMADS

Olfactive Travels

Olfactive Travels

E-commerce

SEO

BYNOMADS is a Brazilian brand offering a curated collection of home fragrances and wellness products inspired by global destinations, transporting customers to faraway places through scents and rituals.

BYNOMADS is a Brazilian brand offering a curated collection of home fragrances and wellness products inspired by global destinations, transporting customers to faraway places through scents and rituals.

Client

BYNOMADS

Category

E-commerce Marketing Strategy

Work Period

Ongoing

Industry

Lifestyle
Their goal

To improve their online presence and e-commerce experience, and expand both locally and internationally.

How we made it happen

We partnered with BYNOMADS to elevate their digital ecosystem through a comprehensive strategy.

Challenges

Website Performance

The existing website lacked user-centric design and was not optimised for conversions.​

Regional Expansion

The brand needed to adapt its digital presence for new markets.

Customer Engagement:

Communication with customers was limited, with no retention or reactivation flows in place.​

Digital Visibility

SEO, content, and brand messaging were underutilised, reducing organic traffic and discoverability.​

Our Approach

Stage 1

Website Redesign & Optimisation

Redesigned the website with a focus on user experience and conversion best practices.​

Implemented a design that reflects BYNOMADS' brand identity and ethos.​

Optimised the website for performance and mobile responsiveness.​

Stage 1

Website Redesign & Optimisation

Redesigned the website with a focus on user experience and conversion best practices.​

Implemented a design that reflects BYNOMADS' brand identity and ethos.​

Optimised the website for performance and mobile responsiveness.​

Stage 2

Regional Market Adaptation

Developed new websites tailored for different regions, ensuring cultural relevance and localisation.​

Customised content and design to resonate with local audiences.

Stage 2

Regional Market Adaptation

Developed new websites tailored for different regions, ensuring cultural relevance and localisation.​

Customised content and design to resonate with local audiences.

Stage 3

Customer Engagement & Automation

Implemented automated communication flows via email and WhatsApp, including welcome series, abandoned browse, and abandoned checkout sequences.​

Enhanced customer retention and revenue through personalised messaging.​

Stage 3

Customer Engagement & Automation

Implemented automated communication flows via email and WhatsApp, including welcome series, abandoned browse, and abandoned checkout sequences.​

Enhanced customer retention and revenue through personalised messaging.​

Stage 4

SEO & SEA Strategy

Conducted comprehensive SEO audits and implemented on-page and off-page optimisation strategies.​

Managed SEA campaigns to increase visibility and drive targeted traffic.

Stage 4

SEO & SEA Strategy

Conducted comprehensive SEO audits and implemented on-page and off-page optimisation strategies.​

Managed SEA campaigns to increase visibility and drive targeted traffic.

Stage 5

Content Creation & Social Media Strategy

Developed region-specific content for Instagram and other platforms.​

Created engaging visuals and copy to strengthen brand presence and connect with audiences.​

Stage 5

Content Creation & Social Media Strategy

Developed region-specific content for Instagram and other platforms.​

Created engaging visuals and copy to strengthen brand presence and connect with audiences.​

The Results

The results?

The results?

In their words...

In their words...

"Nomadica guided us through a complete digital overhaul, from creating websites tailored to our different markets to designing a strong online visual identity. Their deep technical expertise helped us simplify our tools, cut extra costs, and work more efficiently. Thanks to their smart use of automation, our client engagement has grown significantly."
"Nomadica guided us through a complete digital overhaul, from creating websites tailored to our different markets to designing a strong online visual identity. Their deep technical expertise helped us simplify our tools, cut extra costs, and work more efficiently. Thanks to their smart use of automation, our client engagement has grown significantly."
– Mehdi Achek, Co-Founder
– Mehdi Achek, Co-Founder
0x
0x
0x
Increase in Monthly Online Sales
Increase in Monthly Online Sales

01

Improved website conversion rate and user engagement

02

Significant growth in organic traffic and keyword ranking

02

Significant growth in organic traffic and keyword ranking

03

Enhanced brand perception and visual consistency

03

Enhanced brand perception and visual consistency

04

Stronger customer retention and communication performance​

04

Stronger customer retention and communication performance​

143%

Launching Globally with Elixify Supplements

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143%

Launching Globally with Elixify Supplements

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